New sellers on Amazon.fr win attention fast when they use coupons right. Start with the basics: create coupons from Seller Central under Advertising → Coupons and follow Amazon’s setup flow for budget, duration, and eligibility. Seller Central FR
Strategy 1 — Launch with Today’s Deals. Combine a short coupon window with a Today’s Deal to drive visibility and reviews. Use a clear budget and track conversion during the promo day. Amazon Seller Services FR
Strategy 2 — Meet coupon eligibility rules first. Amazon requires products to meet sales-history and pricing rules before a coupon will run. Set discounts between allowed minimum and maximum rates to avoid rejection. Test on one SKU before scaling. Amazon Seller CentralSeller Central FR
Strategy 3 — Protect margin with fee and VAT checks. Calculate referral, FBA, and new 2025 fee previews before you set coupon depth. Add VAT and IOSS logic for cross-border shipments so the displayed discount reflects the final price for French buyers. Use Amazon fee preview tools and the VAT guide for accuracy. Seller Central FRAmazon Seller Services FR
Strategy 4 — Localize copy and images. Translate title, bullets, and A+ content to French. Highlight free returns, warranty, and fast shipping to reduce hesitation. Amazon’s localized listing tools help maintain consistency across EU stores. Amazon Seller Services FR
Strategy 5 — Monitor and iterate. Run a 7–14 day coupon test. Track conversion, ACoS, and return rates. Pull the coupon if return or fraud rates rise. Keep proof of performance and customer-service logs for disputes.
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