Amazon’s Pan-EU program stores inventory across European fulfillment centres and charges local fulfilment and referral fees per country. Sellers pay these fees on top of any coupon discount they offer. Amazon Seller CentralAmazon Seller Central

In 2025 Amazon updated its EU fee cards and introduced Pan-EU rate changes, oversize surcharges, and a low-inventory cost coverage fee for units with low historical days of supply. These changes change net margin when sellers run coupons. Amazon MediaAmazon Seller Central

Compute coupon impact like this: take the advertised price, subtract the coupon, then subtract the referral fee percentage and the country fulfilment fee. Add any Pan-EU low-inventory or oversize surcharges. The remaining number equals seller net before VAT and returns. Use Amazon’s FBA Rate Card and Fee Preview tools to get exact per-unit numbers. Amazon MediaAmazon Seller Central

Five seller actions to protect final price:

  1. Run fee math first. Use the FBA Fee Preview and Revenue Calculator before you publish coupons. Amazon Seller Central
  2. Raise coupon minimums. Set a minimum order value so the fixed Pan-EU fees form a smaller share of each order.
  3. Bundle low-ticket SKUs. Combine items so a single €-fixed fee dilutes across multiple products.
  4. Manage inventory thresholds. Keep historical days of supply above the low-inventory threshold to avoid the per-unit surcharge. https://deltafulfilment.co.uk/
  5. Localise per-country tests. Test coupon depth separately in France, Germany, Italy, and Spain because fulfilment fees differ by country. Pull country fee reports weekly and pause coupons when return or cost spikes appear.
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