In the financial year between 2024 and 2025, the European cross-border ecommerce market reached a turnover of 358.7 billion euros. And 247.5 billion euros, or 70 percent, of that was generated by online marketplaces.
Continue readingEcommerce continues to expand rapidly in Portugal. According to the 2025 E‑Shopper Barometer by Geopost, 75 percent of Portuguese consumers now buy online, and nearly half are considered regular online shoppers. Each Portuguese online shopper makes around 39 online purchases per year, a slight increase from 2023 but still below the European average of 49.
Continue readingAround 50 percent of online shoppers in Germany, France, Italy, Spain and the United Kingdom have shopped at Temu or Shein this year. Compared to a year ago, the amount of shoppers using those platforms has not changed much. It seems that Temu’s and Shein’s growth in Europe has slowed down.
Continue readingTikTok has launched Shop Local in the United Kingdom, a support scheme for small and medium-sized enterprises (SMEs). The competition promotes the sale of homegrown goods to British consumers, with packages to help local businesses set up and start selling on the platform.
Continue readingZalando has taken new steps in Southern Europe. The German company has launched a dedicated website for Portugal. Additionally, Zalando has started selling beauty products in Spain, which have not yet been part of the offering in the neighboring country.
Continue readingAmazon is investing over one billion euros in the Belgian market over the next three years. The American company aims to improve the customer experience for Belgian shoppers and help small and medium-sized businesses grow both domestically and internationally.
Continue readingOn average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces over brand sites, sellers need to make sure that their products are present there. However, selling on marketplaces comes with its own challenges as well.
Continue readingLarge international online platforms have grown rapidly in the Netherlands in recent years. However, local players still dominate the market. According to the latest Twinkle100, AliExpress, Shein and Temu are not among the ten largest online retailers in the country. Far from it. Amazon has also taken a step back, in both turnover and ranking.
Continue readingOnline seller of sports nutrition supplements, THG Myprotein, has recently partnered with PostNord. By doing so, the retailer could add more flexible delivery options to its online store, which strengthened its position in the Nordics. It turns out that parcel lockers became a popular delivery option, when it is given enough visibility in the checkout…
Continue readingIn the first quarter of the year, ecommerce in Spain reached more than 25.7 billion euros. Compared to the same period in 2024, this was an increase of 18.7 percent. A majority of online transactions were destined for abroad, meaning that cross-border ecommerce is popular in Spain.
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