Three in ten German consumers shop via social media. Instagram is used the most: 15 percent of Germans buy directly on the platform or via redirects to online shops. Facebook follows with 14 percent and YouTube with 11 percent.
Three in ten German consumers shop via social media. Instagram is used the most: 15 percent of Germans buy directly on the platform or via redirects to online shops. Facebook follows with 14 percent and YouTube with 11 percent.
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