Last year, consumers in the Netherlands spent 35.7 billion euros online. This represents a 1 percent decrease in online spending compared to 2024. At the same time, Dutch consumers are increasingly ordering from abroad, as the number of cross-border purchases rose by 9 percent.
Continue readingFlaconi, a German online retailer of perfumes and beauty products, is rapidly expanding internationally. The company, already active in twelve European markets, is entering the United Kingdom and Spain – two of the leading ecommerce markets in Europe. Launches in five additional countries have also been announced.
Continue readingIn the past fiscal year, German ecommerce giant Otto was able to increase its gross merchandise value (GMV) by 6 percent. It reached around 7.5 billion euros. By doing so, the company has outperformed the German online retail market.
Continue readingLast year, online sales in Sweden increased 10 percent compared to the year before. In total, ecommerce reached approximately 14 billion euros (153 billion Swedish Kronor). This is the highest turnover ever recorded in the country.
Continue readingPopular cashback marketplace OnBuy is rolling out in eight new markets. This brings the total of the company’s footprint to 21 European countries. The expansion follows strong performance, with an increase of 152 percent in quarterly sales last year.
Continue readingOnline marketplace integrator ChannelEngine is launching a new capability, called AI Attribute Builder, in April. The company wants to ensure that products from online retailers will remain visible in AI-driven discovery environments.
Continue readingDutch companies can now apply to sell on Otto.de. This marks the beginning of Otto’s expansion to marketplace partners from other European countries. If accepted onto the platform, Dutch sellers must provide customer service in German.
Continue readingShein says it has thousands of sales partners across Europe, including more than six hundred in Germany. Through new technology and logistics collaborations, the Chinese platform aims to increase its appeal to local retailers. Germany is a key focus in Shein’s European growth strategy.
Continue readingBetween this year and 2028, Amazon is planning to invest 5 billion euros in Poland. This is in addition to the 10 billion euros that the company has already invested in the market between 2012 and 2025. Part of this investment will go the a new fulfillment center.
Continue readingTemu served an average of nearly 130 million Europeans per month in the second half of 2025. That is 12 percent more than in the first six months of last year. Especially Spain and Italy saw a strong increase in users.
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