Dutch holding company, Compare Group, has entered Denmark and Norway. The owner of several price comparison services has now launched its platform in these two new markets. It is the second time the company expands in one year.
Continue readingFrom February through July, Shein served an average of 145.7 million European shoppers per month. That is over 15.2 million more than in the previous six months. The Chinese online fashion platform is more popular in the European Union than Temu, although its growth is slightly less steep.
Continue readingAmazon has caused concern among a large number of electronics sellers. The platform now requires extra prove that their branded products come from authorized suppliers. Those who fail to provide this evidence risk having their products removed from the platform starting September 17, 2025.
Continue readingMore and more Chinese ecommerce companies are opening storage and distribution centers in Europe. Driven by platforms like Shein, Temu and JD.com, the number of warehouses is growing rapidly. Their goal is to shorten delivery times. Producers and logistics partners are also increasingly choosing a European presence.
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Tesco is the UK’s largest grocery chain, and its Clubcard program dominates the loyalty market. Since Brexit, Tesco updated its couponing and checkout flows to align with UK-only regulations and partnerships. Shoppers and sellers must adapt their coupon strategies to protect savings. Post-Brexit coupon changesTesco Clubcard coupons remain the main source of savings, but they no longer sync with EU-issued loyalty or cross-border voucher programs. UK law requires clear redemption conditions in sterling. Sellers should always set coupon values in GBP to avoid conversion errors at checkout. BNPL integration at TescoTesco added Buy Now Pay Later (BNPL) partners, including Klarna and PayPal Pay in 3, for certain online orders. These services apply after coupons are deducted. Example: £100 basket with £10 Tesco Clubcard coupon = £90 total. BNPL splits £90 into instalments, not the pre-coupon £100. That protects shoppers but requires sellers to confirm coupon depth aligns with BNPL eligibility rules. Five coupon strategies for Tesco UK shoppers Quick checklist– Always confirm coupons are valued in GBP.– Apply coupons before selecting BNPL.– Monitor Tesco app weekly for personalized codes.– Time redemptions with holiday promo windows.
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Carrefour France is one of Europe’s largest retailers, serving millions of weekly shoppers. The chain pushes a strong mix of loyalty rewards and digital coupons through its Carrefour Plus Card and Carrefour app. French buyers can cut costs by stacking these tools correctly. Start with the Carrefour loyalty card. Every purchase earns loyalty points (euros on your card) that can be redeemed on future orders. Register the card in the Carrefour app to link offline and online purchases. Next, activate digital coupons inside the app. Carrefour uploads weekly offers tied to categories like fresh produce, cleaning, and household staples. Shoppers must click “activate” in the app before checkout. The coupon then links automatically when the loyalty card is scanned. Combine the two. Example: Carrefour offers €3 off cleaning products as a digital coupon. A shopper spends €20, applies the coupon, pays €17, and still earns loyalty points on the €17 net. Those loyalty points can be redeemed in the next shop, effectively stacking rewards. Watch for promo cycles around French holidays. Carrefour runs special coupon campaigns at Easter, La Rentrée (back-to-school), and Christmas. Shoppers maximize savings by saving loyalty balance for those peaks. For online orders, Carrefour Drive and home delivery accept both loyalty points and digital coupons if the card is linked. Always review the checkout summary to confirm coupon activation before final payment. Quick checklist for Carrefour France shoppers:
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Vinted leads the second-hand fashion market in Europe. France and Spain rank among its largest bases, with millions of users buying and selling daily. Sellers compete on price, visibility, and trust — promotions and smart coupon tactics make the difference. Start with bundle discounts. Vinted allows sellers to set automatic bundle offers. For example, “Buy 2 items → 15% off” or “Buy 3 → free shipping.” Bundles increase order value and lower per-item shipping, which matters in cross-border trades between France and Spain. Use price-drop promos sparingly. Vinted highlights price-reduced items in feeds and notifications, but too many cuts weaken trust. Rotate discounts by category (e.g., dresses this week, jackets next) to appear active without flooding your shop with markdowns. Boost visibility with Bump and Wardrobe Spotlight. These tools push listings to the top of feeds or display your shop banner. Combine a short discount window with a bump for stronger exposure. Trust signals convert buyers in high-return categories like apparel. Add size measurements in centimeters, note fabric details, and upload multiple photos. In France and Spain, clear condition notes (“neuf avec étiquette” / “nuevo con etiqueta”) increase credibility. Reduce disputes with honest returns copy. Vinted processes returns for misdescribed items. Sellers protect margin by describing flaws upfront and pairing discounts with full disclosure. Quick seller checklist for Vinted France & Spain:
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Allegro gives sellers a built-in coupon tool to target buyers in Poland. Create campaigns in the Coupons section and set scope, budget, and validity. help.allegro.com Price in PLN. List product price and coupon in Polish zloty so the displayed discount matches local expectations. Avoid currency rounding that erodes perceived savings. Check final cart numbers before publishing. Use Allegro’s Deal Zone and GREAT PRICE badge to boost visibility for couponed offers. Offers that meet the badge rules appear higher in search and in filters. Combine coupons with a GREAT PRICE badge to increase clicks. help.allegro.com Control shipping slippage with local fulfilment. Send fast-moving SKUs to Allegro’s One Fulfillment or a Polish warehouse. Local fulfilment reduces transit surprises and hidden fees that cancel coupon value. help.allegro.com Watch category fees and commissions. Allegro’s sales commission and category rates change by price band. Run fee math before you set coupon depth so net margin stays positive. Use the Fee Summary and per-category rates to calculate final seller net. help.allegro.com Adjust for VAT and import rules. Confirm whether the sale falls under Allegro’s VAT-ecommerce settlements or requires seller VAT reporting. Update coupon T&Cs to reflect VAT and cross-border tax handling so buyers never see a surprise at checkout. help.allegro.comTaxation and Customs Union Quick SVO checklist for Allegro coupon posts:
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Otto runs a tightly controlled marketplace. The platform vets sellers and offers a partner portal (OTTO Partner Connect) to manage listings, promotions, shipping, and returns. Händler werden auf otto.de | OTTO Market+1 High-return categories on OTTO include fashion and apparel. Germany shows some of the highest return rates in Europe for clothes. Sellers face high reverse logistics costs when they run deep coupons on these categories. DIE WELT Start with product-level checks. Limit coupon depth on SKUs with historical high returns. Use sales history and category return flags in OTTO Partner Connect to tag risky SKUs before you publish promos. Händler werden auf otto.de | OTTO Market Use targeted coupons instead of sitewide cuts. Offer a bundle discount or gift-with-purchase for low-return items (home, non-apparel). Bundle coupons raise average order value and dilute return cost across items. Track per-order return rates after each campaign. Add friction that reduces speculative buys. Require a minimum cart value for coupon use. Offer a small restocking fee for discounted bundles (display fee clearly in listing). Display size guides, fit notes, and model measurements prominently to cut fit-related returns. OTTO highlights a clear returns path and free return options; present precise fit data to compete with easy returns. OttoHändler werden auf otto.de | OTTO Market Monitor logistics impact. Use local German warehouses or OTTO fulfilment options to cut return transit time and cost. Pause or narrow coupons when return rate rises above a tested threshold (for example, a 25–30% category return trigger). Quick checklist for OTTO sellers in high-return categories:
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Zalando pushed sustainability to the center of its product strategy in 2024–2025. The company published new sustainability reports and updated product-standards guidance for partners. Zalando Corporatepartner.zalando.com Shoppers say they want sustainable choices but they demand clear proof. Zalando’s consumer study found strong interest in sustainable fashion but also big gaps in affordability and trust. Clear labels and verified claims raise consideration and conversion when they match pricing and product facts. Zalando CorporateGlobeScan The European Commission forced platforms to remove some vague sustainability flags and require verifiable claims. That change reduced quick visual shortcuts on product pages and shifted trust to transparent product pages and linked evidence. Sellers that rely on generic badges lose conversion when regulators remove icons. ReutersEuropean Commission Five seller tactics to protect conversion on Zalando Germany:
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